APPENDIX 7: MARKETING RIGHTS

This Appendix 7 has the purpose to grant visibility through The Qt Company marketing channels of the usage of Qt and related product and service in Licensee product. Following related marketing right are agreed between the Qt company and the Licensee. 

1. LICENSEE NAME AND LICENSEE LOGO

The Qt Company has the right to use Licensee name and Licensee logo in public channel, in respect of the value proposition that the Qt company provided to the Licensee. 

2. MARKETING CONTENT COOPERATION

2.1. LICENSEE CASES

The Licensee is open to collaborate on content creation for marketing and communication purpose. The Licensee will nominate one responsible that will be in charge to support The Qt company with this content creation, according to content format paragraph, answering technical questions or sharing professional picture or video of required content. The Qt Company will have the right to advertise this in Content Format and Channel as mentioned in paragraph 3 and 4.

2.2. FINAL PRODUCT REFERRAL

Licensee agree that The Qt Company could connect their software product and services with the Licensee device or application, that the Licensee has created using The Qt Company technology and competence. Licensee will provide high quality picture, and video of the created final product where the Qt technology is running into. The Qt Company will have the right to advertise this in Content Format and Channel as mentioned in paragraph 3 and 4. 

3. CONTENT FORMAT

• Video
• Written Licensee case 
• Press release 
• Social media posts 
• Emails 
• Event booth Graphics 
• Printed material 

4. CHANNELS

• Social media 
• The Qt Company resource center and website 
• Email to the Qt company contact database 
• Events 
• Online webinars 
• Public speech 
• Public presentationsPage Break